CLIENT:
Rewire
for Vita Technologies, Inc
STRATEGY
IDENTITY
PACKAGING
NARRATIVE
PRINT
INTERACTIVE
SOCIAL MEDIA
CONCEPT TESTING
CROWDFUNDING
WORK / Rewire
Hydrate more. Drink less.
Vita Technologies, a start-up company in Seattle, needed a re-brand on their ultra-hydrating functional water. What began as a pro-bono packaging design and positioning project has blossomed into a full start-up portfolio and busines launch. The company is currently in category reviews with speciality and natural retailers, and primed for distribution.
ORIGINAL DESIGN
LABEL REDESIGN
Restore : Revitalize