Missing something?

8% of Millennials think brands engage them…
or better yet, 92% think they don’t.

We’ve spent thousands of hours with Millennials talking about products and services. If we ask them, “What is your favorite brand?”, we get…a confused nothing. Yet, when we stand in their homes in front of their cupboards and closets or in physical locations where activity happens, we find that spark (yes, even with Millennials!) – “I LOVE THIS BRAND!” They energize, they talk louder, they describe in great detail, they start selling…