There is something out there called “Brand Love.” Marketers try to capture it, press ruminates on it, and bloggers influence millions about it. And women are deciding who gets it and why they get this thing called “brand love.”

Problem is, nobody really understands what this type of love is. It’s different than friendship or familial love. It has its own rules, cycles, and manifestations. It’s way beyond functional benefits and needs…it’s about emotions, desires and wants. It’s “that thing” that lights up women’s eyes and compels them to talk, post, share and truly engage with companies.

Read more about our Brand Love 2016 study…