CLIENT:
Rewire
for Vita Technologies, Inc

STRATEGY
IDENTITY
PACKAGING
NARRATIVE
PRINT
INTERACTIVE
SOCIAL MEDIA
CONCEPT TESTING
CROWDFUNDING

 

WORK / Rewire


Hydrate more. Drink less.

Vita Technologies, a start-up company in Seattle, needed a re-brand on their ultra-hydrating functional water. What began as a pro-bono packaging design and positioning project has blossomed into a full start-up portfolio and busines launch. The company is currently in category reviews with speciality and natural retailers, and primed for distribution.



Rewire, Original Design

ORIGINAL DESIGN

LABEL REDESIGN


Restore : Revitalize

Rewire Print

Rewire Website


Centric Brand Anthropology