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Design should be beautiful as part of a rich brand and product experience. But to be truly effective, brand development must begin with a deep understanding of your and your audience’s culture. Our approach to brand development is grounded in human and cultural research.
We help our clients get close to your audience, really close, by asking the nuanced and scratchy questions to get at the core, to find the ultimate meaning.
We do this with the use of emergent, ethnographic, and participative research methods aimed at helping people articulate what will never come through from just asking questions on a survey.
We get away from our desks and into the world. We create grounded strategies that inform creative direction. We strip down all preconceived notions, assumptions, direction and keep the “why” to profoundly affect how people engage with you, your company, your brand.