We watch, listen, think, create, engage.
We love what we do.
We love things that conceptually, functionally and aesthetically work.
We love things, products, that are intuitive and inviting and spell out their value so clearly that we are convinced that whoever thought of this was super fabulous.
We enjoy a difficult puzzle. Figuring out how a system works. Whether it is a market landscape or how a consumer-user decides which product they want or what provider to use.
"Centric's work on a recent innovation project was outstanding. I was really impressed with the way they did the up front homework on our brand so that when the ethnographic work commenced, ideation never strayed off course to places that our brand couldn't go. I was also thankful for the consumer adoption framework that Centric overlayed on our innovation platforms. What started as a search for a one idea turned into a strategic product pipeline."
— Director of Product Management and Innovation at Tillamook County Creamery Association
"Over the years we have done some extraordinary work with Centric. We first connected during a time when we were creating a future vision for our company and needed clarity as to how our brand connected with the evolving food landscape and needs of our customers.
Collaborating with Centric leaves you not only with a deeper connection to the purpose of your work but also a strategic framework to make your shared vision come alive."
— Director at Town & Country Markets, Inc
"As a former academic researcher and expert in qualitative and cultural research, I am not easily impressed with most research partners. But once I started working with Centric, I will never go anywhere else. They were highly thoughtful and rigorous; creative and flexible in their design; extremely sensitive to the nuances of context and self expression; and insightful and business-relevant. The result of their work is directly driving key initiatives in our advertising / communications and overall business strategy."
Neil Wieloch, PhD
— Director, Marketing Strategy & Insights
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